Agriculture & Food Processing
Running an Ag Business Isn't Like Running Any Other Business
I grew up in Yuma, Arizona. Agriculture isn't an industry I studied in a classroom or read about in a case study. It is the world I came from, and it is the world a lot of my clients live in every day. When I sit down with a grower, a shipper, a seed company, or a food processor, I am not translating. I already speak the language.
That background matters, because agricultural businesses have dynamics that generic business advice simply does not account for. And when you try to apply a one-size-fits-all framework to a business shaped by weather, seasonality, perishability, and the relationship-driven realities of ag markets, you end up with advice that sounds reasonable but doesn't actually fit.
Here is what I mean.
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